The Google Business Profile Fields Nearly Everyone Leaves Blank
Most local listings are about forty percent filled in. Here are the fields that are almost always blank, and what filling them in changes.
Read insight →Palomino Insights
Insights
Practical ways to improve how your business gets found, follows up and stays visible here in Lancaster and across the Carolinas.
Search and Websites
What a Website Audit Actually Looks At
Not an automated 40 page PDF. The eight things I check when I audit a local business website, in the order I check them, so you can run most of it yourself.
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How to Rank Higher on Google Maps in a Small Town
In a small market the map results are usually decided by whoever filled out their listing properly. Five things that actually move you up, and the small town play most owners miss.
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Why Your Business Isn’t Showing Up on Google Maps
The map results are scored separately from your website. Here are the five reasons a real local business stays invisible in the map pack, and how to check yours in ten minutes.
Read insight →Social Presence
Do You Even Need a Website If You Have a Facebook Page
A Facebook page works on people who already have your name. A website works on the ones who do not. Here is how to tell which customers you are missing.
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Facebook Marketing for a Local Business That Has No Time
You do not need a content strategy. Twenty minutes a week on your Facebook page and your local groups puts you ahead of nearly every competitor.
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Palomino Agency Is Launching: A Free $500 Audit, and 50% Off for Life for the First 5
I’m relaunching Palomino Agency: a content orchestration engine for busy business owners, a free website and social audit worth $500, and FIRST5 for 50% off for life.
Read insight →Growing the Business
How Customers Actually Choose Who to Call
People pick a local business in about two minutes, and it is not based on how good your work is. Here is what they actually check.
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SEO for Contractors: What Actually Books Jobs
Traffic is not the goal, booked jobs are. The narrow slice of searches that actually turn into contractor work, and how to win them.
Read insight →Reviews and Reputation
How to Get More Google Reviews Without Being Annoying
Recency beats total. The one moment worth asking, what to say, how to remove the friction, and the review tactics that will get your listing penalised.
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