The Calls You Never Knew You Missed
A two truck HVAC shop missed eleven calls in a week and never knew it. Here is how to count yours, and why the fix is not answering more.
Read insight →Palomino Insights
Insights
Practical ways to improve how your business gets found, follows up and stays visible here in Lancaster and across the Carolinas.
Growing the Business
What an AI Receptionist Actually Does for a Small Business
Not a robot phone menu. Here is what something answering your calls actually does on a normal Tuesday, and what it will not do.
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How Customers Actually Choose Who to Call
People pick a local business in about two minutes, and it is not based on how good your work is. Here is what they actually check.
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SEO for Contractors: What Actually Books Jobs
Traffic is not the goal, booked jobs are. The narrow slice of searches that actually turn into contractor work, and how to win them.
Read insight →Search and Websites
Five Things I Find on Almost Every Local Business Site
The same five holes turn up on local business websites over and over, and each one quietly costs you calls. Here is how to check your own tonight.
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The Google Business Profile Fields Nearly Everyone Leaves Blank
Most local listings are about forty percent filled in. Here are the fields that are almost always blank, and what filling them in changes.
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What a Website Audit Actually Looks At
Not an automated 40 page PDF. The eight things I check when I audit a local business website, in the order I check them, so you can run most of it yourself.
Read insight →Social Presence
Do You Even Need a Website If You Have a Facebook Page
A Facebook page works on people who already have your name. A website works on the ones who do not. Here is how to tell which customers you are missing.
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Facebook Marketing for a Local Business That Has No Time
You do not need a content strategy. Twenty minutes a week on your Facebook page and your local groups puts you ahead of nearly every competitor.
Read insight →Reviews and Reputation
How to Get More Google Reviews Without Being Annoying
Recency beats total. The one moment worth asking, what to say, how to remove the friction, and the review tactics that will get your listing penalised.
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